When talking to consumers and retail buyers alike they are looking for the next generation technology from the Onplug. After explaining the simplicity of design and function of this little gadget, the most common retort is, "So It's Just a Switch?". 

The Onplug is a switch, designed to go where we have no switches. Designed to look like it belongs in your living room or over your kitchen counter. Designed to make saving electricity easy.

In England, Ireland Australia and many other countries, building codes require a switch per outlet. These are built in. The Onplug does not attempt to change building codes in America or Canada. We don't want to re-size junction boxes, or to take on the big companies that dominate that market space. What we offer is a switch with benefits.

In retail, this product should not displace any other product but it should complement the products in the electrical goods department.